Steve Frost

Are sales roles becoming obsolete in the age of AI? Find out in this thrilling episode of "73 and Sunny," where we're joined by the extraordinary Steve Frost. With a career that has spanned the revolutionary changes in tech over the past 25 years, Steve, a former researcher at TSIA and now a consultant specializing in B2B SaaS models and outcome-driven engagement, brings a wealth of knowledge from his time at iconic companies like Netscape and Google. Dive into an insightful discussion on the seismic shifts in tech, the transformative power of AI in sales strategies, and how to navigate the competitive landscape without losing sight of collaboration and trust. Whether you're intrigued by the strategic moves in tech, fascinated by AI's potential, or seeking a balanced approach to competition, this episode offers a masterclass in adapting and thriving amidst the industry's rapid evolution.